Evidence
Turn an ambiguous question into trustworthy data, analysis and a testable point of view.
Our philosophy
Rethinking People Analytics.
If Thanos clicked his fingers and all traces and memories of People Analytics disappeared, how would we build it today in the age of AI?
Human strengths, extended
Find the superpower.
Build around it.
AI should not flatten every analyst into the same generalist. It should cover the routine work, extend technical range and create more room for the qualities that make somebody exceptional.
Judgement
Know what matters, what does not and what the evidence can honestly support.
Influence
Put the right evidence into the room and help people make a better decision.
Our beliefs
Decisions before dashboards
Start with the decision that needs to change. Then work backwards to the evidence, analysis and interface that will help somebody make it.
Interestingly not wrong
Reliable, robust data matters. But being statistically right is not the finish line. We build algorithms for interesting: insights that change minds, introduce new ideas and influence decisions, without pretending the evidence says more than it does.
Clarity is our currency
There is more data, more noise and more competition for attention. We curate aggressively. We bring the most useful signal, explain what matters and make it clear what does not need attention right now. When we speak, people listen.
Insights in the room where it happens
Put insight into the flow of work, so evidence is being discussed at the same time decisions are being made. Analytics is more valuable in the conversation than waiting quietly in another dashboard.
Everyone has a superpower
Your impact is driven by your greatest strength, not your biggest weakness. We believe everyone in People Analytics has a superpower. We deploy products, AI tools and training to cover the weaknesses so every analyst can focus on what makes them, and their work, the best it can be.
Interventions over analysis
No farts in lifts. We strive to never walk in, announce a nasty problem and leave others to deal with it. We do not work for the People Analytics team. We work for whichever team has the problem, and we ideate, evaluate and collaborate around the interventions and actions that can best solve it. We do not just report what went wrong today. We build a better tomorrow.
People are weird
We never assume we know what a leader wants to do. We evaluate the options, provide suggestions and positively influence the conversations that lead to decisions. Behaviour is messy and leaders are human. We value humility over accuracy.
Put the ideas to work